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Branding Misery
July 2nd, 2006People don’t care about your splashy intro, logo.
They don’t want your identity.
They want your knowledge. If you have a nonprofit that is worth it’s salt, one that has information that is worth sharing, you need to put it where people can find it.
If not, fine. A nice flashy splash screen is good.
It tells us immediately that there is nothing there.
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