On the Internet you only ever preach to the choir, or you pander to the trolls. That’s your choice. You either speak to the like minded who find your message through the magic of the long tail or the hateful spoilers who find your message through that exact same magic. I can feel it when I write. I can feel the trolls. I know they will arrive to leave silly little troll droppings, and I preempt them in my writing. They see it and spew. I’ve got to feel the choir. To write directly for the choir. Kick the trolls. Invite the opposing views.
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The Internet is simply the modern version of the Elizabethan pub crawl. Poets would speak over meals and ale, go back to their retreats and mash the hell out of one another. Centuries after Marlowe and Raleigh, in college I wrote a piece (now stolen, along with many original papers, in a home invasion in 2000) I called “The Mother’s Advice to the Nymph”, or something like, as a cutting commentary on capitalism and sexualism. My papers can get stolen, but my attitude stays the same. You aren’t relegated to writing for choirs or trolls unless you accept that as your lot. Jesus left tracts for the modern age, as well as for his contemporaries.
http://en.wikipedia.org/wiki/The_Passionate_Shepherd_to_His_Love
(also click the link for the Nymph’s Reply to the Shepherd)
You have no idea how many people get inspired in pubs overhearing someone else talk.