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The CRM Poor Boy
March 5th, 2006I’m trying to get people to see importance of content for their web site. That it’s not a brouchure, a one shot.
A web site is not for advertising, its for communication. You don’t want to show your customers a buch of cartoons. You don’t want to bore them with advertising copy.
You want to invite them to communicate with you.
Instead of a web site, create a web log. Talk to your customers. Be open. Speak in the first person.
Then listen carefully to their responses.
It’s a CRM for the poor boys.
It’s a way to engage with customers, not to broadcast at strangers.
