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Thirty Day Challenge
August 31st, 2007A day late, I’m going through the materials of the Thirty Day Challenge as well as the Pre-Season Materials. I’d like to learn more about Internet traffic and this looks like a nice program to follow. I’m concerned though, that my mission might not lend itself to a model that revolves around conversions. The only conversion that makes sense for me is a comment that is not subsequently moderated. That would be evidence of community.
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Comments 
Your post is very confusing. It sounds like you are mixing conversion with conversation.
beachBum
I’m referring to http://thinknola.com/ which is my work. It is a community web site for the New Orleans recovery. Thus, to convert a visitor, I’d want them to contribute to the conversation. The contribution would have to survive moderation. You’re right, it confuses the two words.
I think, one comment (one conversation piece) is a great definition for conversion - in fact it is quite often used in blog marketing. Also, if you are contacted by email, and if there is a subscription via email, or even an RSS feed subscription. Phone calls? Also, if you track them.
Alan -
Brian Kerr has instrumented a couple of the Ann Arbor community web sites with Google Analytics, and has thought through some of the conversion metrics.
You might consider:
- a wiki session that ends in an edit
- a blog session that ends in a subscription or other “add” of their name
I’ve done a bunch of work with analytics on search-based blog traffic analysis, trying to use the feedback from search queries to improve the quality of the content. Tools like 103bees and MyBlogLog do some of that nicely. You can count as a metric of success driving traffic to something you want someone else to read.
Ed
Thanks for commenting. I payed around with 103bees. I’d like to see the philosophy behind what they bring to the fore. It is interesting because they will point out a search that sent one person, but the search will be very close to the mission of Think New Orleans.
I’ve only just now found a solution to the wiki spam. There was no way to win this revert war without a captcha. I don’t know how Brian and Matt keep up with it, but I had my last 2 hour spamechtomy.
What’s funny about spam is how it exhausts my reading ability. After a long time spent weeding spam, I find it very hard to return to normal reading and writing.
If the captcha holds up, I’ll start to look into how to make New Orleans Wiki more like ArborWiki.