Alan Gutierrez

I don’t sell web sites. I create web sites. That’s the first thing I’ve learned.

I’m not a sales person, I’m an explainer. This is one of the rules Friedman was on about in his recent article, that I came acorss via Niti Bhan in The evolving global workplace - a whole new skillset.

I can see, through my work with my three customers so far, as well as with my work on Think New Orleans, when the presentation is like. With two customers, I can see that the great challenge is getting people to produce content.

John Gregory warned me about this. He said the sites I’m showing him are great content based web sites, but how are you going to get the content to fill those sites. My response is that I’m probably going into the business of simpifying the creation of content.

Which will mean that I’m going to be looking for clues on how to produce Podcasts, how to easily post photographs, etc. Perhaps, one of the best things to do is to create screen casts demonstrating how such things are done.