Dennis Howlett on Blogging as CRM
March 7th, 2006AccMan Pro in Thingamy - part 2 - CRM v.2.0
After Ric’s remarks I had another thought. Could blogging become the Web 2.0 CRM package of the future? Why did that thought occur? Because if I can tie Thingamy apps to content management system based websites (blogs/wikis) for document management purposes, then I can link my blogging activity to sales of product and back into the capture mechanisms I need for running my business - which could also manufacture at the same time.
Ric and Dennis, the answer is yeah, baby! CRM, baby! That’s where corporate blogging has got it all going on.
Blogging is a conversation, and conversations produce relationships. If you are a producer of goods, or a provider of services, some of those conversations are with customers, and that puts blogging in customer relationship management.
Which means we need to prise blogging from the marketoids and put in the hands of the customer representitives, human resources, and tap into all the other people in your organization who can take time out to tell the story and make things right.
If Ric is watching, any further thoughts on blogging as CRM?
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