Alan Gutierrez

What is the issue with Google Ads really. When I look at what John T. Unger is doing for Six Apart with this TypePad Hacks blog, when I think of how he’s helping a community of users, why should he not be compensated for his time?

AdSense is a way to pay his wage, that’s all.

Drucker gave us Knowledge Workers, I give you Google Workers.

In this economy, we need to simply pull up a blog, put out our banners and skyscrapers, and get to work, conversing, facilitating, making the connections, making the world a better place.

The notion that advertising makes the speech commercial to the point of untrustworthy is for those who are comfortably attached to some corporate or government teat. They don’t have to shill, what with the division of labor and all.

The rest of us are out here in the wilderness, getting smacked around by that invisible hand.

The Flash Legacy

Many customers in New Orleans have been sold on Flashy gew-gaw web sites. They have a Flashy gew-gaw design already, or else they point to a competitor’s Flashy gew-gaw site, and say they want on that even more Flashy, with even more gew-gaws.

I turn them onto to the importance of text and search, making a powerful case about the importance of text. Once the customer can percieve the value, I return to the issue of interactivity, though they may have forgotten.

Explaining True Interaction…

My web site is very interactive. Here come take a look at it again.

I know you’re probably thinking, what’s he talking about? I don’t seen any baubles or gew-gaws, or winky-dinkies that say click here.

Well, no you don’t. But you do see interaction. Look over here at the side bar. See that? It says “Recent Comments”.

Look at all the people who’ve left comments. Look at this one here with 10 comments. Look at this long, insightful comment that someone left.

You see? People do interact with my blogging web site. They read the open letters, and then they write a response, right there, in the web site. That’s interaction!

The folks who read my blogging web site don’t interact with my web site, really, no. You’re right.

They interact with me.