Alan Gutierrez

Thank you for the encouragement, Brian.

Brian Clark has linked to me in recommendation. If you’ve come here from Brian’s weblog, don’t worry. In time, you will forgive him for this. Don’t let it be a reflection on his tastes, which are ordinarily quite dependable. Until the inevitable retraction, I welcome you all. I truely appreciate your lapse in good judgement, Brian. If only the A-Listers were drinking what you’ve been drinking.

For those of you who don’t know, Brian Clark writes about blogging from the perspective copywriting, bringing the lessons of a profession that is long in the tooth to a new medium that is copywriting all over again.

I mentioned Brian Clark in a recent post about the blogospheres’ take-away from the Chris Bliss and Jason Garfield juggling videos.

He tells of tricks of the trade, like the keywords you and because. Straight forward stuff that gets you focused on your readers and your message.

He explains the what and why of copywriting and how it pertains to blogging in his nifty series called Copywriting 101.

The best thing I’ve gotten from Brian Clark so far, is the wake up that my regular readers are the focus of my blog. After reading the Copyblogger post about the importance of subscribers, I realized that I was not addressing the masses. I was addressing Dave, Ric, Ryan, Jenny, and Paul Christmann.

You should read Brian Clark the Copyblogger because he tellls you how to use your blog to get a point across. Wouldn’t it be a great thing for your blog if you knew how to speak to your readers?

You should learn how to craft a message. Self-expression is for teen-agers.